April 4


How AI is Used in Sales Automation

By Jade Levitt

April 4, 2023

AI, AI assistant, lead generation

What is Artificial Intelligence? 

We all have a general understanding of what Artificial Intelligence (AI) is, but have you ever looked up the definition?

Well, we did for you! According to our sources (you’ll love this…) “AI refers to the development of computer systems that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. AI systems use algorithms, statistical models, and machine learning techniques to analyze large amounts of data, learn from it, and make predictions or decisions based on that learning.” Guess what…we used AI to write that!

Let’s get real, it’s no secret that AI is changing the business landscape in numerous ways, and sales teams are no exception. When it comes to business-to-business (B2B) lead generation, the landscape is rapidly evolving, and AI is playing a critical role in driving these changes. In recent years, sales automation and AI assistance software have helped sales teams achieve unprecedented levels of efficiency and accuracy in their outreach efforts, converting cold prospects into paying clients - doesn’t that sound great? We thought so… that's why for this week's blog post, we sat down with our AI experts at Clickedin and explored how AI is transforming B2B lead generation and helping sales teams achieve their targets more efficiently and effectively. Here are our findings... 

Three Ways That AI is Transforming Sales Teams

Efficient Lead Generation

Traditionally, B2B lead generation has been a labor-intensive process (we all remember the phone book and door-to-door methods right?) Well, now with AI-powered lead generation tools, sales teams can now quickly identify and target potential customers based on their past behaviour, preferences, and demographic data (and more…) AI algorithms can analyze vast amounts of data to provide valuable insights, enabling sales teams to focus their efforts on the most qualified leads, and convert them into paying customers - let’s face it, that is AWESOME.

Automated Sales Processes

Another area we found where AI is driving significant improvements is sales automation. Granted, we are not looking to replace our sales teams, but AI-powered automation tools can streamline the entire sales process, from lead generation to closing deals. Essentially,  with these tools, sales teams can automate tasks such as follow-up emails, scheduling meetings, and even providing personalized content to potential customers. This automation allows sales teams to focus on the most important tasks, such as building relationships with potential customers and closing deals! Who doesn’t want to hand off the most nitty-gritty time consuming tasks? AI won’t make a human error nor will it complain! (Sorry not sorry…)

AI Assistance Software

A biggie is AI assistance software, what we deem a critical tool for sales teams and their performance. These tools provide real-time feedback and coaching, helping sales teams improve their performance and close more deals. By analyzing sales data and providing personalized insights, AI assistance software can help sales teams refine their skills and strategies, focus on where they need to improve and ultimately land you more customers!

In Conclusion...

Is AI The Way of The Future For Sales Teams?

So there you have it. From our team to yours, three ways how AI is transforming sales teams as we know them.

By leveraging the power of AI,  sales teams can focus on building relationships with potential customers, focus on achieving their targets more efficiently and effectively and  increasing their chances of success in today's competitive business environment. 

Are You Ready For Real Leads and Real Results?

Clickedin’s conversational AI Sales Assistant will help you qualify leads and book appointments on autopilot. Reduce manual labor costs and increase your customer engagement utilizing the power of AI. Want to find out more? Then book a DEMO today.

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