March 8


How to Optimize Your LinkedIn Content Strategy

By Clickedin Blog

March 8, 2021

Clickedin Academy, content marketing, linkedin content, LinkedIn groups, LinkedIn videos

If you want to succeed on LinkedIn, you have to engage with your connections.

You do this by posting content related to your industry or niche.

There are many reasons you need to do this, but one of the most important is the LinkedIn algorithm.

When you post often (at least every day), you show LinkedIn that you are serious about using the platform. They will reward you with priority placement in the feed.

Also, to be seen as an expert in your industry, you have to be sharing content that is relevant and exciting to your followers.

Here are a few tips to consider when designing your LinkedIn Content Strategy:

Use Video

People engage more with video than any other type of media.

Videos that are fun, entertaining, and educational work best. Especially when we talk about LinkedIn.

According to statistics, native videos are five times more likely to start a conversation among your followers.

Social skills are an essential part, and if you can talk to a camera and not be nervous, you get extra points.

Pro-tip: 80% of users watch videos on mute, so a video with subtitles will get you bonus points.

Services like or are inexpensive ways to add subtitles to your videos if they don't already have them.

Curate Content

If you are short on time, you can always re-post content from other brands and thought leaders.

Make sure always to provide extra value to your followers. Don't merely re-share the content.

Pro-tip: Before sharing your curated content, write a few words about your take on the topic.

Make sure to engage yourself in the post so that the readers could engage as well.

People-Centric Content

When posting new content, always focus on people.

Engage your employees, partners, customers, and co-workers in your LinkedIn environment.

Pro-tip: Post about people joining your team, celebrating new partners, work anniversaries, and tag those people.

More people will engage in your posts by providing lessons that you've learned together with your business partners, for example.

LinkedIn is about building a network. A network consists of many people who are in the same niche most of the time.

And to build your network, you need to focus on people - keep them in the center of your content.

Like and Comment

A great way to get in front of your ideal prospects and peers is to like and comment on their posts.

This puts you in their notifications, and you can begin building a deeper relationship with them.

Pro-tip: This is especially helpful for social selling.

Adding a thoughtful comment to a would-be prospect's post is a great way to start building a relationship with them.

Pro-tip: You can manage your content posting right inside of Clickedin!

Just navigate to the "Social Posts" section inside your dashboard and schedule your content to publish to your account.

You can choose to post only to LinkedIn or LinkedIn and Twitter if you have your accounts connected.

With Clickedin, you can maximize your entire LinkedIn content strategy right inside of a single dashboard.

Stay Active

There are numerous ways to be active in LinkedIn:

  • Engage in groups
  • Post regularly
  • Use platforms like Clickedin
  • Groups are a perfect way to maintain your activity in LinkedIn. They bring together business professionals in a similar niche.

    Be selective about the groups you join and focus on your target audience.

    Clickedin offers groups on both LinkedIn and Facebook here:

    Clickedin Academy on Facebook

    Clickedin Academy on LinkedIn

    If your niche is too specific - create your own group! It's that simple.

    If you're using a LinkedIn page, you can't be a part of a group - but you can showcase a group on your page.

    Posting regularly and leaving room for people to engage in your post is perfect for building your network.

    You can set up the environment with your post and wait for the comments to start.

    A great tool to keep you active and follow your schedule on a busy day is Clickedin.

    With Clickedin you receive your own AI-sales team that works for you all the time!

    Measure Performance

    While keeping up your activity, your content shouldn't always focus on what you think is attracting more connections.

    Keep an eye on your LinkedIn analytics dashboard and make more informed decisions with your content.

    Keep notes of how your performance has gone up or down according to your posts.

    You can use the analytics tools as a guide toward your following post sequence.

    If you're stuck after trying all advices on the web, go ahead and improvise. Improvisation combined with analytics can lead you to a gold mine!


    The benefits of using a high-quality marketing strategy in LinkedIn are undeniable, you can:

    • Improve your name and brand
    • Keep your LinkedIn profile up to date
    • Build a credible and reliable image in the business world
    • Stay up to date with the latest news and trends in your industry 

    At this point, you could even be recognized as a leader in your field and use the platform's full potential.

    LinkedIn is a serious business platform compared to other social media platforms.

    It's essential to post frequently and maintain your activity. 

    But beware of the low-quality free chrome extensions that promise to bring you hundreds of connections for just a few weeks. 

    In the best-case scenario, your account will lose credibility.

    A handy tool like Clickedin can maintain your activity, generate leads, and boost your profile, while skyrocketing your connections!

    You'll be able to create high-quality, actionable content that will ultimately be your most important asset.

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