February 14


Ultimate Guide to Sending Connection Requests on LinkedIn

By Clickedin Blog

February 14, 2021

Clickedin, Connection requests, guide to sending connection requests, lead generation, LinkedIn automation, LinkedIn optimization

Connection Requests are an important first step in your LinkedIn marketing engine.

Connections in LinkedIn are essential. They help you optimize your social networking. It doesn’t matter whether you’ve met the person in person or not. 

Each new connection on LinkedIn opens new doors for your second and third-degree network.

You have the ability to connect with more people similar to your connections. And making connections in your industry will highly increase your chances of either finding a better job or hiring the right employees.

After running thousands of LinkedIn campaigns and generating tens of thousands of connections for our clients, we've come up with a few tips to help you maximize the power of Clickedin.

Here are the highlights of writing an excellent Connection Request message:

Profile Optimization

First and foremost, keep your profile professional

Before we dive into sending connection requests, we’d like to mention profile optimization as it is as important as sending a high-quality connection request.

LinkedIn is a social network developed to connect the world’s professionals. 

Following a few simple steps, your profile can prove to new leads that you deliver results, rather than just pretty words:

  • Use an official profile picture (wearing a shirt is enough)
  • Don’t be lazy - fill out everything (background photo is important as well)
  • Create your headline as a clickbait, rather than just a job title
  • Spotlight your services

After you send a connection request, the person will indeed check your profile. And if you’re in a similar industry, you’ve likely found a new connection!

Keep it Personal

Everyone likes hearing their own name, and it instantly draws them to you.

Mentioning their first name as well as their company in your connection request helps people understand that:

  • You’re not a bot
  • You didn’t send the connection request by mistake

It’s essential to focus on the other person rather than yourself. Try to find something you both have in common.

A personalized message may also include how you found their profile:

  • I read your article on Forbes and...
  • I was watching your speech at...

Nowadays, platforms such as Clickedin offer sending personalized connection requests to new leads.

And the results are excellent! You have to set up your campaign, and the platform takes care of sending connection requests frequently.

Pro-tip: In your message, use shortcodes inside of Clickedin to embed your prospects first name or company name:




Introduce yourself

People are busy, and high-level decision-makers get tons of messages every day.

If you want to connect with high-level decision-makers, you shouldn’t waste their time.

When you’re introducing yourself, don’t go deep and talk about yourself all the time.

That person doesn’t care who you are and what you do for a living.

Mentioning some of your experiences won’t hurt, but focus on what can YOU do for THEM and THEIR business.

Skip most of the details about what you do and lead the topic towards them.

Everyone likes to talk about themselves and wants to be praised.

As you’re connecting with another person, you can also comment on their experience, which could be:

  • Volunteer experience
  • Professional accomplishment - testimonials, past project, certification
  • A skill that you’re also learning
  • Industry

Complimenting one’s achievements makes it more likely for you to connect.

Pro-tip: Get to the point.  Tell them how you can help them and why they should add you to their network.

Provide Proof

Without going into your pitch, tell them a quick example of how you are helping other businesses in their industry.

If you talk in-depth about what you’ve achieved, you will likely lose your potential connection instantly. 

On LinkedIn and the web overall, people care about what’s in it for them

It’ll be hard for you to find someone who deeply cares about who you are and what you do - if you’re not already in a high position.

And a little proof is what they’re looking for. You’re basically proving that you’re a results-driven person.

Pro-tip: Mention you've helped XXXX company grow their business by YY%


We've helped XXXX company save $XXXX per month on marketing.

Here is an example of a direct Connection Request:

Hi {LeadFirstName} - I see you're doing great work out there at {LeadCompany}.

My name is David, and I help sales teams increase lead flow on LinkedIn.

We are helping Acme Inc. grow their pipeline by 27% in the last 30 days.

Let's connect!

Pro-tip: keep in mind that Connection Requests are limited to 300 characters.

We want you to get the most out of using Clickedin, and a personalized, direct connection request will help you do that!


Before we finish our guide, we’d like to mention some simple tricks to optimize your connection requests:

  • Make it professional
  • Have a clear purpose
  • Keep it short

The perfect LinkedIn connection request is neither long nor short. Get to the point and prove it.

But we can’t skip past all the common mistakes when writing connection requests:

  • Free chrome extensions for LinkedIn
  • Too short message
  • Spam

Don’t ever use the free chrome extensions that promise to build up your LinkedIn profile. Your account may lose credibility or get banned.

The same goes for any other low quality platforms that offer LinkedIn automation on a low price.


Writing high-quality persuasive connection requests in LinkedIn isn’t hard. In fact, it’s simple. But you have to keep a few key points in mind all the time.

Firstly, before you even start sending connection requests left and right, check your profile. Think about what you can add and remove. Make your profile looks more like a clickbait rather than a lazy person.

Next, you have to focus on personalizing the message towards the other person. Platforms such as Clickedin offer unique features for automated personalized messages.

But when you introduce yourself, you shouldn’t talk about yourself actually. It sounds paradoxical, doesn’t it?

Your focus must be on the other person at all costs, so when you’re introducing yourself, don’t go deep. Just mention a few facts about yourself.

Those simple steps will either work as if you’re using a hack for your LinkedIn profile or build it slowly and steadily.

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